Skip to main content

Home/ centreforelearning/ Group items tagged mobile marketing

Rss Feed Group items tagged

Filter: All | Bookmarks | Topics Simple Middle
Ashley Tan

Republic Polytechnic to offer 3 new diplomas - Channel NewsAsia - 0 views

www.channelnewsasia.com/....html

republic polytechnic mobile software development

shared by Ashley Tan on 04 Nov 11 - No Cached
  • Ashley Tan on 04 Nov 11
     
    From MOE news digest: Republic Poly offers 3 -year diploma in mobile software development (Ng Jng Yng, Today, 4/11, p26)Diploma in Mobile Software Development is among the new courses to be rolled out by RP next year (Ong Jue Qi, ZB, 4/11, p14) Republic Polytechnic to offer 3 new diplomas (CNA Online, 4/11) Reports noted that Republic Polytechnic (RP) was looking to tap into the fast-growing mobile application market by offering a new diploma from next year. The three-year Diploma in Mobile Software would enable students to learn about the design and development of mobile applications used in smartphones. Reports highlighted that the students would be taught marketing strategies to sell the applications they had developed. The course would take in 40 students. Reports added that RP hoped to increase its academic intake in the next academic year. RP would be launching two other new diplomas, the Diploma in Consumer Behaviour and Research and the Diploma in Sports Coaching. RP would also be giving out 200 scholarships for the first time in the next academic year and each scholarship was worth $2,500 per academic year. ZB carried comments from P/RP that with more new courses and the new scholarships, RP was confident that it would attract outstanding Singaporean students to study at the polytechnic. CNA Online noted that RP said the new diplomas targeted students with an interest in the growing sports, marketing and mobile industries.
Pek Mee Loh

Mobile video to take up 60% of all mobile traffic by 2016 | News | Rapid TV News - 1 views

www.rapidtvnews.com/...ll-mobile-traffic-by-2016.html

mobile video

shared by Pek Mee Loh on 18 Oct 11 - No Cached
  • The "Mobile Video & TV on Smartphones: Market Drivers and Challenges Report 2011-2016" also predicts that the market will increase at a CAGR of 28% with revenues reaching $22.5 billion by 2016.
  • Visiongain cautions that at present mobile video and TV services are straining the 3G networks and notes that its research suggests that operators will migrate to LTE to solve the bandwidth/capacity issues
bernard tan

Mobile marketing domination - 1 views

www.slideshare.net/...mobile-marketing-domination

mobile mobile marketing marketing

shared by bernard tan on 12 Sep 11 - No Cached
  • bernard tan on 12 Sep 11
     
    Nice read on mobile marketing but SMS spamming in NIE is kinda out of place. We could definitely use some of the other methods mentioned methods to aid in our fiesta campaign.
Sally Loan

Business mobile apps - Esponce - tracking, mobile apps, recovery and API - create raste... - 0 views

www.esponce.com/business-mobile-apps

mobile marketing qr codes

shared by Sally Loan on 04 Nov 11 - No Cached
  • Sally Loan on 04 Nov 11
     
    Effective mobile marketing strategy
Ashley Tan

Mobile Learning is Beyond its Tipping Point by Gerry Griffin : Learning Solutions Magazine - 1 views

www.learningsolutionsmag.com/...ng-is-beyond-its-tipping-point

mobile learning m-learning cel

shared by Ashley Tan on 20 Oct 10 - No Cached
  • To be effective at improving productivity and content retention, mobile learning content must take a different form from what has gone before. And it is content — content fit for the mobile learning purpose — that will drive market growth.
  • there are two types of user for mobile learning — the “considered” user and the “trigger” user.
  • The considered user downloads and views learning material
  • ...5 more annotations...
  • The trigger user responds to contextual situations that require action
  • know what
  • know-how
  • Mobile learning is also best focused around “inflection points.” These are times during the week where there is no opportunity to redo the task, and where high performance is vital. Examples of inflection points include issuing a verbal warning to an employee, conducting a meaty interview, and doing a key client review.
  • the idea of learning separated by an extended period of time from the “Event,” when a person actually attempts to use the learning has to be challenged. Few learners today want the information weeks and even months in advance. They actually would like to have specific top-of-mind and refresher learning “on-demand” minutes or even seconds before they will need to use it.
bernard tan

Adobe unveils new publishing tools aimed at mobile and tablet devices - 0 views

www.journalism.co.uk/...a541199

adobe mobile tablet development indesign publishing

shared by bernard tan on 27 Oct 10 - No Cached
  • Adobe unveils new publishing tools aimed at mobile and tablet devices
  • Digital Publishing Suite, which can be used by publishers to create, preview, publish and distribute digital content for mobile devices
  • The publishing industry is reinventing itself and a new era of editorial and advertising innovation is upon us as publishers target new mobile hardware platforms," David Wadhwani, senior vice president and general manager for Creative and Interactive Solutions at Adobe says in a release today.
  • ...3 more annotations...
  • enable magazine publishers... to deliver groundbreaking experiences across tablets, smartphones and other devices
  • The technology enables publishers to create digital publications featuring interactive content, such as videos, which can then be distributed across different tablet and smartphone platforms and adapted for other devices in the mobile market
  • The suite, which was unveiled at the Adobe MAX conference today, is expected to be publicly available in the second quarter of 2011
  • bernard tan on 27 Oct 10
     
    I see the future of interactive textbooks...
  • bernard tan on 27 Oct 10
     
    for sneak preview of the Adobe Digital Publishing Platform >> http://www.youtube.com/user/AdobeDigitalPub#p/u/1/sokJfTv6BCU
yeuann

Smartphone Usage Statistics and Trends 2013 [Infographic] | AnsonAlex - 0 views

ansonalex.com/...cs-and-trends-2013-infographic

smartphone usage statistics mobile apps infographic

shared by yeuann on 04 Apr 13 - No Cached
  • Mobile and smartphone usage is most prevalent in the morning and evening. Smartphone users tend to glance at and skim over emails more than desktop users who tend to fully read emails. Smartphone users around the world tend to use their smartphones at home more than anywhere else. From October 2010 to October 2012, email open rates on smartphones increased by 300%. Mobile email creates twice as many conversions as social and search. The average price of an order placed from a mobile device is higher than the average order from a tablet or desktop. Mobile and smartphone usage is higher Thursday – Monday than on Tuesday or Wednesday.
  • yeuann on 04 Apr 13
     
    As we use our smartphones more and more, our patterns of email reading and replying change. We could take note of these patterns, especially if doing surveys or email marketing campaigns, for better responses.
bernard tan

Why You Can't Afford To Ignore Web Video In 2011 - SocialTimes.com - 0 views

socialtimes.com/gnore-web-video-in-2011_b32791

video mobile mobile_learning

shared by bernard tan on 01 Apr 11 - No Cached
  • Everybody’s Doing It.
  • There are all sorts of new trends that have hit the world of viral marketing over the past year. People are doing cool things with HTML5, creating interactive YouTube videos and interactive games, creating cool YouTube takeover campaigns, response campaigns and more. These ideas are still relatively new and surprising, but if you don’t act now they’re going to be old hat. Get into web video in 2011, while its still approaching its apex and you’ll have more of a chance of standing out and not just fading into the piles of copycat campaigns.
  • Online video is everywhere and it is only going to go further in 2011. This year we’ve seen Facebook become a major online video engine with viewers watching 16 minutes of video on Facebook per month and growing; the New Twitter launched, allowing users to watch videos directly from their Twitter feeds; more and more television viewers are cutting the cord and making the switch over to online video; and connected television services like Google TV and Apple TV are bringing web video to the television set
  • ...1 more annotation...
  • more and more people getting smartphones, but network speeds are also increasing and more and more online video sites are launching HTML5 video players to allow for mobile video viewing. With so many people watching online video, and the number growing exponentially, you must understand why you have no other choice than to cater to this market.
  • bernard tan on 01 Apr 11
     
    online video will be a big chunk of mobile learning..
bernard tan

Get Started Developing for Android with Eclipse - Smashing Magazine - 0 views

www.smashingmagazine.com/...oping-for-android-with-eclipse

Android Mobile

shared by bernard tan on 25 Oct 10 - No Cached
  • Why Develop for Android?Android is an open-source platform based on the Linux kernel, and is installed on thousands of devices from a wide range of manufacturers. Android exposes your application to all sorts of hardware that you’ll find in modern mobile devices — digital compasses, video cameras, GPS, orientation sensors, and more.
  • Android is an open-source platform based on the Linux kernel, and is installed on thousands of devices from a wide range of manufacturers.
  • Android’s free development tools make it possible for you to start writing software at little or no cost.
  • ...2 more annotations...
  • Publishing to Android Market incurs a one-off registration fee (US $25 at the time of writing) and, unlike Apple’s App Store which famously reviews each submission, makes your application available for customers to download and buy after a quick review process
  • Here are a few other advantages Android offers you as a developer:The Android SDK is available for Windows, Mac and Linux, so you don’t need to pay for new hardware to start writing applications.An SDK built on Java. If you’re familiar with the Java programming language, you’re already halfway there.By distributing your application on Android Market, it’s available to hundreds of thousands of users instantly. You’re not just limited to one store, because there are alternatives, too. For instance, you can release your application on your own blog. Amazon have recently been rumoured to be preparing their own Android app store also.As well as the technical SDK documentation, new resources are being published for Android developers as the platform gains popularity among both users and developers.
  • bernard tan on 25 Oct 10
     
    Mobile Development for Android Apps
  • bernard tan on 25 Oct 10
     
    This article also includes a step by step walkthrough development for android app using Android SDK. With so little offering courses on Android development currently, it could prove to be a good read. ;)
Kartini Ishak

Inside Facebook - Tracking Facebook and the Facebook Platform for Developers and Marketers - 0 views

www.insidefacebook.com

socialmedia socialnetworking facebook

shared by Kartini Ishak on 03 Mar 11 - Cached
  • Kartini Ishak on 03 Mar 11
     
    Inside Facebook is the leading source of news and analysis on Facebook's global growth, corporate developments, and product innovations. Inside Facebook provides daily news and analysis for developers, marketers, and investors. Inside Facebook is an independent news service of Inside Network, the industry's leading research and news organization dedicated to providing original market research, critical analysis, data services and news on the Facebook platform, social gaming, and mobile applications ecosystems.
bernard tan

e-Fiesta2012 Mobilise : Learning on the go - 1 views

www.cel.nie.edu.sg/efiesta2012

mobile marketing mobile web design

shared by bernard tan on 29 Sep 11 - No Cached
  • bernard tan on 29 Sep 11
     
    The website for e-Fiesta2012 Mobilise : learning on the go if needed is here. please help to advertise. The website was created using responsive web theory practice This is one of the latest practice in web technology. It will response accordingly by detecting your devices, dimensions and orientation whether portrait or landscape,and determine the necessary information and interaction to be shown to the user. :) Take away multiple mobile sites, no more tedious updates! Design with cross-platform with users in mind ! mobilise now!
rahim azhar

Introducing the Android Market website - Official Google Mobile Blog - 0 views

googlemobile.blogspot.com/...ng-android-market-website.html

android mobile

shared by rahim azhar on 08 Feb 11 - No Cached
  • The website makes it easy to discover great new apps with a bigger, brighter interface. You can also send apps directly to your Android device with just a few clicks—no wires needed. We’ve built in new social features, too. You can share apps with your friends through Twitter. And you can read and post app reviews directly to Android Market from the web or from your device.
  • rahim azhar on 08 Feb 11
     
    Wah kaoz! It now syncs with my Gmail account!
Mazlan Hasan

Email Marketing Features | MailChimp.com - 0 views

www.mailchimp.com/features

mail newsletter email social mobile

shared by Mazlan Hasan on 31 Dec 10 - Cached
  • social features that help you get to know your subscribers and share your newsletters. Integrate your signup form with Facebook, share your campaigns on Twitter, track subscriber activity on social networks, and more
  • Our mobile apps make it easy to keep track of campaign performance and add new subscribers anywhere, whether you've got an internet connection or not. And if you develop mobile apps for iPhone or Android, we've got some great resources for you, too.
Kartini Ishak

Customer Support Can't Keep Up With Rise of Social Media | PCWorld Business Center - 0 views

www.pcworld.com/...with_rise_of_social_media.html

social media facebook

shared by Kartini Ishak on 15 Jun 11 - No Cached
  • Many companies have social media presence on sites such as Twitter and Facebook and create mobile applications but have not set up the infrastructure to deliver the same level of customer support as their more traditional communication channels
  • The report noted a "huge rise" in the number of customers who now use social networking sites and mobile commerce for business transactions, and said customer service in those areas was often isolated and not keeping pace
  • It is important for companies to fully embrace these newer channels by taking the lead in not only addressing the marketing aspects, but also in developing integrated support to ensure customers receive consistent treatment and quality problem-resolution over their social media and m-commerce communication channels.
  • ...1 more annotation...
  • Companies that expanded their social networking and mobile interaction could increase customer engagement, monitor feedback, generate sales, cut advertising costs and offer location based services
  • Kartini Ishak on 15 Jun 11
     
    It's important to keep up. 
yeuann

Animated Tattoo Makes Great Use of QR Code | GeekDad | Wired.com - 1 views

www.wired.com/...too-makes-great-use-of-qr-code

QR qr code mobile iphone video iPad

shared by yeuann on 13 Aug 11 - No Cached
  • With the continued penetration of smartphones into the mainstream market, QR codes are becoming more of an option for designers to prompt interaction. The two-dimensional barcode can easily be generated from text, including a website link, and printed on materials in magazines and conferences. An artist in Paris found an unusual use for the black-and-white squares: to animate a tattoo.
  • yeuann on 13 Aug 11
     
    Ok, I think this isn't ever going to make it into ANY school... but this is an amazing concept of how we can use QR codes to enhance real-world art in education... i.e. cyberspace meets meat-space (literally). An idea that I gained from this is that we could use this idea for, say, a printed picture book... if we scanned the QR code in the printed page using our iPhones, the moment the video loaded, we could just place our iPhones directly over the printed page, and it would give a compelling illusion that the printed page had suddenly come to life a la Harry Potter. :) BTW do watch the video from 2:05 onwards! :) (esp if you're squeamish about watching a tattoo process) Now, for an iPad-sized tattoo... any takers? ;) (Just kidding!)
  • yeuann on 13 Aug 11
     
    Another idea: Imagine we were doing a bio lesson and wanted our students to "see" a beating heart. We could get a mannequin and paste QR codes over the chest. Then the teacher can scan the QR code, load the corresponding Youtube video and place the mobile phone directly over the chest. The result would look to the students as though the phone was a magic window for them to peer through the chest to "see" the beating heart. So QR codes could be used for 3D object lessons too.
rahim azhar

See your location history dashboard and more with Google Maps 5.3 for Android - Officia... - 0 views

googlemobile.blogspot.com/...ion-history-dashboard-and.html

mobile google

shared by rahim azhar on 14 Apr 11 - No Cached
  • Today, we’re happy to announce Google Maps 5.3 for Android, which lets you see your Google Location History dashboard, check in at “home,” and add your own aspects for places when rating them.
Sally Loan

Connecting the physical world and the virtual world with QR Codes - 3 views

www.slideshare.net/...he-virtual-world-with-qr-codes

qr codes education QR mobile

shared by Sally Loan on 12 Sep 11 - No Cached
  • Sally Loan on 12 Sep 11
     
    Marketing CeL using QR codes, here they are some..
bernard tan

Zugara's Augmented Reality Dressing Room Is Great If You Don't Care How Your Clothes Fit - 1 views

techcrunch.com/...dont-care-how-your-clothes-fit

mobile development augmented reality

shared by bernard tan on 31 Oct 10 - No Cached
  • Augmented reality, or the blending of the real world with computer graphics on the fly, is one of the most exciting fields in tech right now
  • Zugara, an interactive marketing agency, has built something a bit more practical for the time being. It’s put together the Webcam Social Shopper, offering a way to help you try on clothes online from the comfort of your bedroom.
  • t lets you overlay a static image on top of your body and pretend you’re wearing it. Which is sort of a start.
  • ...1 more annotation...
  • Zugara is also trying to weave a social element into the application, offering examples of sharing outfit choices over Facebook or allowing friends to help choose outfits in real time, which could turn out to be the app’s real strength.
  • bernard tan on 31 Oct 10
     
    Developer Zugara showing online clothes store offering way to let you try clothes online with help of Augmented Reality. See Video @ http://www.youtube.com/watch?v=NxQZuo6pFUw&feature=player_embedded
rahim azhar

Official Google Reader App Quietly Hits Android › AndroidGuys - 0 views

www.androidguys.com/...eader-app-quietly-hits-android

mobile apps

shared by rahim azhar on 02 Dec 10 - No Cached
  • o the Market, Google opted to add some nifty options to the app. Amon
  • Among the goodies are support for multiple accounts, sync preferences, search, and the ability subscribe and search from the handset.
1 - 19 of 19
Showing 20▼ items per page